Google Digital Garage Module 6 Answers – Get Discovered With Search Answers

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 Google Digital Garage Module 6 Check Your Knowledge Answers

1. Intro to search engine optimization (SEO)

Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online.  Eric knows he can improve his search engine results with either paid search or SEO. Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results? 

1. 3rd Picture

2. The importance of an SEO plan 

Eric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it? 

1. Do keyword research 
2. See where I appear in search results for specific keywords 
3. Look for gaps in my SEO performance 
4. Review results and adjust plan 

3. The SEO process 

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.  Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.  Which advice should he not take? 

1. Contract an agency offering top organic search positions
2. Don’t change your keywords as it confuses search engines
3. Stay up to date with search engine changes
4. Read about the trends in your industry and use them to create content for your page
5. Get opinions from your customers on what might be missing from your site

4. How to choose keywords 

Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords? 

1. Maris piper potatoes
2. Potato, potatoes, farm potatoes, organic potatoes
3. Buy organic potatoes from a family farm

5. Setting realistic SEO goals 

Eric has been selling fruit and veg online for a while.  He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools.  What information will analytics give him? 

1. Where website visitors are located
2. Which website visitors turn into paying customers
3. What content visitors interact with
4. Whether customers enjoy the fruit and veg they buy

Google Digital Garage Module 6 Quiz Answers

1. Which of the following factors should you consider when optimising your website for search engines? 

1. Colour scheme
2. Recycled content
3. Inspiring business name
4. Site popularity

2. What should be the first step of a structured SEO plan? 

1. Identifying your ad budget
2. Buying an analytics software
3. Setting up your presence on social media sites
4. Keyword research

3. When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? 

1. Social media following
2. Bid value
3. Domain authority
4. Average number of visitors to the company’s website

4. Fill in the blank: Short strings of specific keywords with low search volume are called ___________. 

1. Long-hair keywords
2. Long-tail keywords
3. High-relevance keywords
4. Top-tail keywords

5. Which of the following would be an ideal goal for an SEO plan? 

1. Increasing social media likes and follows
2. Increasing how many relevant people visit your website
3. Showing your website to as many people as possible
4. Being in first place in SERP for any keyword

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