Google Digital Garage Module 21 Answers – Get Started With Analytics


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Google Digital Garage  Module 21 Answers – Check Your Knowledge

1.What Is Web Analytics?

Linda Runs A Guesthouse With A Website Where People Can Book Their Rooms Online. She’s Been Using Web Analytics To Monitor How Customers Interact With Her Website. Linda Uses The Information To Improve The Site And The Visitor’s Experience. Take A Look At The Following Terms – Do You Know What They Mean In The Web Analytics World?

(1) Time spent on site

  1. Metric
  2. Conversion
  3. Dimension

(2) Visitor’s device type

  1. Metric
  2. Conversion
  3. Dimension

(3) Visitor’s location

  1. Metric
  2. Conversion
  3. Dimension

(4) Signing up to the newsletter

  1. Metric
  2. Conversion
  3. Dimension

2.Making Web Analytics Work For You

Linda’s Analytics Data Shows People Unsubscribing From Her Newsletter After Two Weeks. These People Also Aren’t Booking Rooms At Her Guesthouse. Linda Gets Some Advice From Her Friends. Whose Advice Should She Take?

  1. “Stop sending newsletters as people aren’t reading them”
  2. “Review the content of the newsletters to check they’re suitable”
  3. “Check you’re not sending too many newsletters”
  4. “Send more newsletters reminding customers to book a room”

3.Tracking Specific Goals With Web Analytics

Linda Runs A Guesthouse And Has Been Using Analytics To Gather Information About How People Interact With Her Website. She’s Recently Revamped Her Newsletter And Has Made The Site Responsive To Appeal To Users On Mobile Devices. Which Elements Of The Analytics Should Linda Focus On To Measure The Effectiveness Of Her Changes?

  1. Number of visits to the site per month
  2. Number of site pages users explore on average
  3. Amount of time visitors spend on the site
  4. Number of people clicking on the links in her newsletters
  5. Percentage of orders made on smartphones and tablets

Google Digital Garage Module 21 Quiz Answers

1.Fill in the blank: Website analytics can tell you _____________.

  1. What time of day your website gets the most traffic
  2. How many mentions or likes do you get on social media
  3. How well your competitor’s ad campaigns are doing
  4. The email addresses of visitors to your landing pages

2.Analytics can give you immediate valuable information about which type of customers?

  1. Previous and current customers
  2. Current and future customers
  3. Previous and future customers
  4. Offline and online customers

3.If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

  1. How long do people spend on your ‘How To Find Us’ page
  2. Which day of the week is most popular for bookings
  3. Whether your funny Tweet goes viral
  4. How many people visiting your site book a room with you
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         Machine Learning Coursera-All weeks solutions [Assignment + Quiz]   click here                      
&
            Coursera Google Data Analytics Professional Quiz Answers   click here
&
             Google Digital Garage-The Fundamentals of Digital Marketing    click here

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- Wolf

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