Google Digital Garage Module 25 Answers – Sell More Online Answers
Google Digital Garage Module 25 Answers – Check Your Knowledge
1.Creating A Smooth E-Commerce Experience
Jo Wants To Use Analytics Data And Visitor Surveys To Make Some Improvements To Her E-Commerce Website, But She Only Has Limited Time And Budget. What Actions Could Jo Take For Each Of These Findings?
(1) Customers access the shop a lot on mobile
- Add customer reviews
- Create registration for customer accounts
- Introduce responsive design
- Add a search feature
(2) Customers want to find a specific product
- Add customer reviews
- Create registration for customer accounts
- Introduce responsive design
- Add a search feature
(3) There are lots of website visits but no one is buying the products
- Add customer reviews
- Create registration for customer accounts
- Introduce responsive design
- Add a search feature
(4) Repeat customers add products to their cart but are not checking out
- Add customer reviews
- Create registration for customer accounts
- Introduce responsive design
- Add a search feature
2.Product Promoting And Merchandising
Office Sets Are Steady Sellers For Jo. How Can She Suggest Office Furniture Items To Customers Who Might Not Have Considered Them Yet?
- Create a ‘Suggested products’ banner
- Use analytics to understand who is visiting the site
- Add a video tour of the shop
3.Retargeting For E-Commerce
Jo Has Noticed That Some Of Her Customers Leave Her Site Without Making A Purchase. She’s Set Up Some Product Retargeting Ads And Wants To Measure The Performance Of Her Campaign. What Parameters Should She Look At To See If She’s Attracting Potential Customers?
- Conversion rates
- Number of people clicking on each ad type
- Comments on her social media profile
- How many pages do visitors check before they leave the site
Google Digital Garage Module 25 Quiz Answers
1.Which of the following is a sign that customers are having trouble using a particular device to make purchases?
- Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
- A specific product is not selling much compared to your other products
- You get a lot of questions about your return policy
- People are having trouble using a promo code for a current sale
2.What is an example of product merchandising?
- Running an ad for your products
- Adding a way for customers to filter your products
- Displaying very specific, featured products on your home page
- Cross-selling products in the checkout process
3.Which of the following statements is true when describing how retargeting ads work?
- Retargeting ads are visible to people who haven’t been on your website yet
- Once a user visits your site, the code drops an anonymous browser cookie
- Once your customer purchases, you can not turn off the retargeting ad
- Retargeting will always drive customers to your site
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